Karen Pinto
Product Designer & Educator
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Focus
Strategic & UX
Client
ASAP - Startup
Year
2023
Reference
ASAP ↗
How can we optimize live order data to help operators anticipate issues?
Overview

As part of my work at ASAP, I designed the portal for operators. The main goal was to make order tracking easier, and a key part of the proposed strategy was anticipating potential issues.

The main takeaway from this project was that, as a startup with its own strong design culture, I had a deep understanding of how the product ecosystem worked and how a decision in one product could impact the others.

I knew that improving issue anticipation in this particular product would significantly reduce incidents in the customer-facing app one of the app’s key success KPIs.

Deliverables
  • UX / UI Design
  • Research
Role
  • Product Designer
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